How to Price Your Cincinnati Home to Attract Multiple Offers

1. Study Recent Comparable Sales (“Comps”)

We start by looking at homes that have sold in your neighborhood within the last three to six months. This gives us a realistic idea of what buyers are willing to pay. When reviewing comps, we compare:

• Square footage.

• Number of bedrooms and bathrooms.

• Age and condition of the home.

• Special features like finished basements, large yards, or updated kitchens.
  
  

2. Understand the Current Cincinnati Market

Real estate is local — what’s happening nationally may not reflect what’s happening in Cincinnati. We pay attention to:

• How many homes are for sale in your price range.

• How long they’re staying on the market.

• Whether buyers are paying above asking price in your neighborhood.

3. Use the “Competitive Edge” Pricing Strategy

One effective approach is to price your home just slightly below market value. This creates urgency, attracts more buyers, and can result in multiple offers that drive the price higher. For example, if similar homes are selling for $350,000, listing yours at $345,000 can generate excitement.

4. Time Your Listing for Maximum Impact

Timing can be just as important as price. In Cincinnati, spring and early summer are often the busiest seasons for home sales. Listing your home toward the end of the week can also be smart — buyers often plan their weekend showings on Thursday or Friday.

5. Make Sure Your Home Matches the Price

Even with the perfect asking price, your home needs to look its best. Combine a competitive price with staging, curb appeal improvements, and professional photography for the strongest impact.

The right pricing strategy can create a buzz around your home and bring in multiple offers. With careful research and smart marketing, you can sell quickly and for the best price possible.

Want to know the perfect price for your home in today’s market? Contact the Howell Home Team for a free, detailed home value report.